Our Story

Built for Outcomes, Not Hype

ByNature exists for people who want supplements that do what they say—without the noise. We focus on the essentials: clinically relevant ingredients, clean formulations, and manufacturing you can trust.

The Problem We’re Solving

Supplement shelves are crowded with products that look good on paper but under-deliver in practice—underdosed actives, fuzzy sourcing, and more filler than function. We’re here to fix that with radical clarity and meaningful dosing.

Our Standard

  • Evidence-led formulas — We start with human data and pharmacokinetics, then design for real-world use.

  • No unnecessary additives — No artificial colours, harsh binders, or gimmicks. Where possible: vegan, allergen-aware, and non-GMO.

  • Manufactured in UK/EU — Facilities operating to recognised quality standards (including GMP) with batch-level identity, purity, and potency checks.

  • Transparent sourcing — Standardised extracts with declared active markers (e.g., beta-glucans, % polysaccharides, or specific actives).

  • Designed for synergy — Formulas are built to stack without redundancy or ingredient clashes.

How We Formulate

  1. Define the outcome — immunity, focus, energy, longevity, recovery. If the goal isn’t clear, we don’t make it.

  2. Select proven actives — Prioritise ingredients with clinical backing and reliable standardisation.

  3. Dose for effect — We optimise for bioavailability and dose form, not headline milligrams.

  4. Remove friction — Clean capsule formats, clear instructions, smart stacking guidance.

Manufacturing & Testing

  • Small-to-medium batches to maintain freshness and control.

  • Third-party verification for identity, purity, and strength.

  • Traceable lots from raw material through finished product.

Packaging & Sustainability

  • Minimal, recyclable packaging with a preference for pouches to cut waste.

  • Continuous improvement on materials and logistics as better options emerge.

What You Can Expect

  • Label candour — What’s on the label is what’s in the capsule.

  • Consistent performance — Standardised actives for steady results.

  • Straight answers — We explain every ingredient and dose—no fluff.

Looking Ahead

Expect more functional mushroom innovations (shiitake, maitake, turkey tail, reishi, cordyceps), better delivery systems where they actually matter, and deeper batch transparency you can verify.

The ByNature Guarantee

  • We won’t release a product unless it clears our effectiveness threshold.

  • We won’t cut quality to hit a price point.

  • We will upgrade formulas when the science improves—and tell you why.